Cooking up scalable growth during peak retail moments
How SellCord and Sponsored Products helped Cook with Color increase visibility and gain new customers.
Challenge
Cook with Color aimed to tap into increased traffic during Back to School and Walmart Deal Days to boost visibility, capture demand, reach new customers and drive incremental sales.
Campaign goals
Drive awareness
Gain new customers
Drive impressions
Solution
They engaged SellCord, a Premium Tech Partner in the Walmart Connect Partner Network, to run a Sponsored Products campaign to help increase product visibility and boost conversions during key retail events.
Strategy
Their strategy combined keyword targeting, dynamic bidding and budget optimization to help balance scalable growth with profitability and maintain strong ROAS. They prioritized manual and automatic Sponsored Products ads to capture peak demand and expand visibility.
Tactics
Manual Sponsored Products
High-volume generic and branded keywords helped secure premium placements and capture high-intent customers in key categories.
SellCord’s Rank Tracker tool
Monitoring daily keyword trends helped identify key category terms and capture top placements.
Automatic Sponsored Products
These campaigns helped expand reach by uncovering high-performing placements and driving incremental conversions at efficient CPCs.
Budget optimizations
Dynamic bidding and placement refinements helped optimize spend, while budgeting sustained ROAS and share-of-voice tracking supported visibility.
Wins
Year-over-year growth
Sales
Cost-per Orders, with 91% being new-to-brand buyers
Impressions
Source: SellCord data. July 6–Sept. 7, 2025 vs. July 6–Sept. 7, 2024. New-to-brand is an ad-exposed customer who purchases a brand’s product from Walmart's site or app after not purchasing the brand the previous 12 months. Past results do not guarantee future performance.
Takeaways
Budget planning
Increase advertising investment during peak demand and key high-traffic moments to help boost product visibility and accelerate sales.
Performance optimization
Use dynamic bidding and placement optimization to help improve performance while maintaining profitability.
Engage a Tech Partner
A partner in the Walmart Connect Partner Network can help scale campaigns, optimize performance and compete in peak seasons.
"This partnership helped us remain competitive during peak shopping seasons and increase visibility and sales. With precise targeting, our campaigns reached the right audience, and we achieved results beyond our expectations."
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