Get your grill on with a full-funnel, omnichannel custom program

During a deep data analysis, Walmart Connect found that Walmart customers were searching for grilling needs well before the traditional grilling season. In 2023, we helped 16 category suppliers, representing 19 brands, capitalize on this trend.

A full-funnel, omnichannel custom program with five weeks of inspiration, influencers, Walmart Connect media and live store events, to help our customers get grilling earlier in the year.

Walmart Connect hoped to inspire and empower customers with everything they needed to get cooking, at Walmart’s Every Day Low Prices.

We developed a media plan for each supplier based on their media package and objectives and shared their brand messages with Walmart Onsite and Offsite Display.

We built an interactive Get Your Grill On custom brand page that included all participating suppliers. Ads that linked to the Get Your Grill On page helped customers discover everything they needed for grilling season.

TikTok and Instagram grillfluencers helped entertain and inspire customers to buy featured brands at Walmart, with shoppable links to get them started.

Finally, we set up live store events each week, for five weeks, at five Walmart stores in Arkansas and Texas. Each week, we prepared a different recipe to reflect the program theme, partners and featured products.

Sources:
¹Walmart Spring Grilling Survey first-party data, Walmart Customer Spark Community, provided by Walmart Luminate, November 2022.
²Walmart first-party data, April 24 – June 30, 2023.

PROPRIETARY & CONFIDENTIAL
These materials are provided pursuant to the parties’ confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart’s express consent.