Inside the 2026 Partner Awards: celebrating our partners

The 2026 Walmart Connect Partner Awards are here.

Partnership has always been core to who we are at Walmart. As our founder Sam Walton said, “We’re all working together; that’s the secret.” That belief continues to guide how we build solutions and innovate alongside our partners at Walmart Connect.

The strength of Walmart Connect lies in the relationships we build and our ability to help grow sales for the partners, brands and advertisers we enable. The Partner Awards spotlight helps partners gain broader industry recognition, showcase their impact and increase their visibility across our network, opening the door to new business opportunities across our ecosystem.

This program was created to celebrate exceptional work from partners delivering incredible results, innovation and collaboration across Walmart Connect. Last year’s winners showed what’s possible when we work together to spark success for partners, brands and value for the customers they serve.

This year, we’ve refreshed and expanded our awards categories from five to eight, giving partners of all types even more opportunities to participate and be recognized. We’re pleased to unveil this year’s award categories that illuminate myriad ways partners can deliver impact through the scale of our platform, the efficacy of our solutions, and our signals that provide a full view of performance.

Here’s what we’re celebrating this year:

Full-Funnel Activation — For the most effective full-funnel campaigns using Walmart Connect’s onsite, offsite and/or in-store ecosystem to drive measurable results.

Product Innovation — For partners building or integrating new solutions that help advertisers succeed on Walmart Connect.

Partnership Achievement — For standout collaboration between partners that delivered meaningful advertiser impact.

Marketplace Acceleration — For partners accelerating growth for Walmart Marketplace sellers through smart, effective use of our advertising.

Precision Impact — For partners leading with insights, reporting or attribution, and delivering clarity and actionable results that improve performance.

Creative Breakthrough — For commerce-powered creative that elevates storytelling and drives measurable results.

Global Growth — For non-U.S. agencies, technology providers and media partners translating international expertise into measurable Walmart U.S. sales outcomes.

CTV to Commerce — For partners connecting CTV advertising with retail media strategies to drive real commerce results.

Collectively, these awards reflect what we believe drives sustainable growth for advertisers: performance, innovation and strong partnerships.

Participation is open to all partners. Learn more about our awards program and categories on our 2026 Partner Awards page and start preparing your entries for submission on April 20.

We look forward to seeing the outstanding work from our partners and celebrating the teamwork behind it as a reflection of the collaborative spirit that Sam Walton believed was the real secret to success.