How Kapoq boosted visibility for Walmart Deal Days
A targeted Sponsored Products strategy drove discovery in key beverage categories.
Challenge
Strongwater saw an opportunity to boost visibility in the cocktail mixer and bitters category. They needed an efficient approach for standing out during a competitive seasonal event.
Campaign goals
Build awareness
Improve ROAS
Boost sales
Solution
Strongwater’s agency, Stay Hungry Digital, partnered with Kapoq to activate campaigns across cocktail mixer and bitters categories. Manual keyword targeting helped improve discovery and performance.
Strategy
The focus was on capturing Walmart Deal Days traffic to build momentum before the holiday season. With Kapoq’s platform, Stay Hungry Digital used Sponsored Products campaigns to boost visibility, sales velocity and organic search relevance.
Tactics
Sponsored Products targeting
Sponsored Products Automatic Targeting campaigns surfaced new keyword opportunities across Strongwater’s catalog.
Real-time bid management
Kapoq’s optimization technology adjusted bids to help maintain visibility on top-performing search terms.
Manual keyword targeting
Manual exact-match and broad-match campaigns helped the brand reach shoppers searching for specific products.
Item-level optimization
Separate campaigns by item helped improve budget allocation and identify top-performing products during the event.
Wins
Advertising conversion rate during the event
Click-through rate during the event
ROAS during the event
Source: Kapoq data, Jul. 2–7, 2025 vs. Jul. 8–13, 2025. Analysis provided by Kapoq. Kapoq is an independent third-party and is not affiliated with Walmart Connect. No endorsement of third-party data sources. Past performance does not guarantee future results.
Takeaways
Boost visibility with Sponsored Products
Sponsored Products can help brands improve visibility and reach high-intent shoppers during high-traffic events.
Build event momentum
Seasonal retail events can help brands accelerate discovery ahead of peak shopping periods.
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