Bringing personal care home for the holidays with Sejoy
Sejoy wanted to increase sales of its Personal Care products at Walmart. The supplier also looked to gain new customers by expanding its advertising spend and testing new strategies during the holiday season.
Brand
Sejoy
Campaign Date
Nov 1, 2023 – Jan 31, 2024
Goals
Acquire new customers
Boost conversion and sales
Challenge
Sejoy wanted to increase sales of its Personal Care products at Walmart. The supplier also looked to gain new customers by expanding its advertising spend and testing new strategies during the holiday season.
Strategy
Using Sponsored Products ads, Sejoy was able to promote a full suite of top-performing products - including hair trimmers, humidifiers, water picks and more - with high listing quality scores.
The tactics
Bidding competitively on top of search placements for giftable
Implementing bid multipliers for Search In-grid results
Bidding at or above the suggested bid level to help increase likelihood of products serving prominently in search results
Retail promotions and deal items to attract more holiday shoppers
Big Wins
93
%
New-to-brand sales
489
%
GMV lift YOY
4.15
$
ROAS
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