Turning discovery into commerce with Meta
Speakers
Ryan Mayward, Senior Vice President and General Manager, Walmart Connect U.S.
Simon Whitcombe, Vice President, Global Business Group, Meta
From creator recommendations to social content, customers are discovering brands and products in new ways. In this conversation, Ryan Mayward and Simon Whitcombe discuss how Walmart Connect and Meta are helping advertisers better understand customer engagement across social environments and gain greater visibility into business outcomes.
Key takeaway:
Connecting discovery, creator content and commerce can help reduce friction for customers, making it easier to move from inspiration on social to purchase at Walmart.
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