The next phase of CTV and commerce media
Speakers:
Diana Finster, Vice President, Partnerships Plus, Walmart Connect
Sean Buckley, President, Revenue and Market Strategy, Magnite
Today's marketers are looking for more than audience reach alone — they want a clearer understanding of media performance and business impact. In this Walmart Connect Studio session, Diana Finster and Sean Buckley discuss how the increasing convergence of commerce media, CTV and programmatic advertising is reshaping the advertising industry.
Key takeaway:
The future of commerce media isn't about choosing between brand building and performance. It's about bringing those capabilities together through more flexible, data-driven approaches that help advertisers connect audience activation, measurement and business outcomes.
Ready to get started?
Join Walmart Connect and put our partners, expertise and data to work for you.
You might be interested in
Wherever you are, we’ll help you go further
Launch, optimize, grow—on your terms
Accessibility