How Scintilla helps brands turn signals into growth
Speakers:
Linda Lomelino, Vice President, Product, Data & Ads, Walmart
Mike Feldman, Senior Vice President, Commerce, Flywheel
Customer behavior doesn't fit neatly into a single dataset. Online sales, in-store performance and media results can each tell a different story. In this conversation, Linda Lomelino and Mike Feldman discuss how Walmart Connect and Flywheel used the Scintilla Media Data Feed to create a more connected view of customer behavior.
Key takeaway:
By connecting online and in-store performance signals, brands can uncover opportunities that may otherwise go unseen, helping them make smarter decisions, create more relevant customer experiences and drive stronger business outcomes.
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