From signals to decisions: what actually drives growth today

Marketers have access to more data, channels and measurement tools than ever before. Yet many are still focused on the same challenge: understanding what drives growth. In this conversation, Jon Gibs and Jeremy Cornfeldt explore how brands are navigating an increasingly complex marketing landscape. From commerce signals and creative relevance to full-funnel measurement, they examine how marketers can move beyond assumptions and make more confident decisions about where to invest next.

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Key takeaway:
Understanding what drives growth requires more than identifying audiences. By connecting commerce signals, customer behavior and measurement, marketers can gain a clearer view of what's working and where to invest next.