Connecting premium video to real outcomes

As commerce media and streaming continue to converge, advertisers are looking for more connected ways to reach audiences and understand business impact. In this Walmart Connect Studio session, Diana Finster and Courtney Rose discuss how Walmart’s scale and shopper insights, combined with YouTube inventory through Display & Video 360, help advertisers create more relevant video experiences while understanding how they contribute to omnichannel sales.

Watch on YouTube

Key takeaway:
Walmart Connect and Google are helping advertisers connect audience activation and measurement across premium video environments. By combining commerce signals with YouTube inventory through DV360, brands can take a more connected approach to media planning.