Charging Up Growth: Greenworks Powers Campaigns with Xnurta
Automated tools and real-time insights helped Greenworks and Xnurta drive faster, smarter campaign growth.
Brand
Greenworks
Campaign Date
Mar 1 – Mar 31, 2025
Goals
Boost conversion and sales
Partners
Xnurta
Opportunity
Greenworks, a leading brand in battery-powered outdoor equipment, sought to accelerate growth by simplifying campaign setup, increasing efficiency, and unlocking new optimization levers through automation. They wanted a solution that could reduce manual effort while ensuring campaigns scaled effectively.
Goals
They aimed to accelerate launch time, improve return on ad spend, and gain deeper visibility into campaign performance.
Solution
Greenworks partnered with Xnurta, a Tech Partner in the Walmart Connect Partner Network. Using their Smart Creation tool, the brand set up campaigns quickly and intuitively.
Tactics
- Campaigns were built with keyword suggestions based on trending search behavior and top-converting terms, ensuring strong performance from the start.
- Ongoing budget pacing and bid adjustments kept campaigns aligned with performance goals in real time.
- Campaigns evolved automatically with market trends, minimizing manual intervention while maximizing impact.
Big Wins
71
%
Increase in YoY total attributed sales
68
%
Increase in YoY new to brand percentage
30
%
Increase in YoY branded search volume
Sources: Xnurta data. March 1, 2025-March 31, 2025
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