Improving campaign efficiency across a large product portfolio
How an automation-led Sponsored Products strategy helped accelerate sales growth.
Challenge
A tire brand with a large portfolio wanted to improve ad performance and respond dynamically to performance signals to help maximize returns on top items and boost visibility for new ones.
Campaign goals
Increase ROAS
Build awareness
Drive sales
Solution
Quartile, a Premium Tech Partner in the Walmart Connect Partner Network, helped the brand run Sponsored Products ads catalog-wide using their automation capabilities and strategic monitoring.
Strategy
Quartile focused on maximizing ROAS with catalog-wide visibility. The Sponsored Products campaign was built with a highly granular structure, helping prioritize high-performing items while maintaining visibility for emerging products.
Tactics
Item-level manual campaigns
Launched search-signal based single-item, single-keyword manual campaigns to help reach high-intent customers.
Competitive defense strategy
Protected the brand’s listings from competitor conquesting, helping priority products stay visible.
Performance-based prioritization
Grouped items by sales percentage; high-performers got more investment while low-performers/emerging remain funded.
Combining automation with monitoring
Quartile’s proprietary automation helped dynamically optimize bids and budgets while monitoring helped sustain growth.
Wins
ROAS CY25Q1 vs. CY24Q1
Impressions CY25Q1 vs. CY24Q1
Attributed sales CY25Q1 vs. CY24Q1
Sources: Quartile data, Jan. 1–March 11, 2025 vs. Jan. 1–March 11, 2024. No endorsement of third-party data sources. Past results do not guarantee future performance. Analysis provided by Quartile. Quartile is an independent third party and not affiliated with Walmart Connect. No endorsement of third-party data sources. Past results do not guarantee future performance.
Takeaways
Enhance visibility
Using Sponsored Products can improve search visibility, discovery and awareness for a broad assortment of products.
Unlock search insights
Sponsored Products automatic campaigns provided early performance insights to inform keyword and optimization tactics.
Engage a Tech Partner
Get access to capabilities like advanced automation and expert monitoring through the Walmart Connect Partner Network.
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