A recipe for sales growth helped ​high-potential products rise to the top​

Franz Bakery wanted to identify which products in its broader assortment could scale with investment. They needed to understand customer demand for products beyond those featured in their ​always-on campaigns.

Their aim was to uncover growth opportunities for ​new products​, reach new customers and build loyalty, ​improve consideration within ​the category​, and increase online unit sales.

The brand applied a test and learn strategy to spotlight their extended product lines through Sponsored Products and Sponsored Brands. ​

They used campaign performance insights to understand demand signals and identify new high-performing products, which helped their digital sales grow more than twice as fast as their total sales year over year.

They launched campaigns for specific product lines and tracked item-level performance to help identify scalable products. To help boost visibility for these key products, they ran manual Sponsored Products and Sponsored Brands campaigns along with always-on automatic Sponsored Products campaigns. They also used the top-converting keywords from automatic campaigns to inform manual targeting.

Sources: ¹Walmart first-party data, Jan. 27, 2025–Apr. 18, 2025.. ²Walmart first-party data, Jan. 27, 2024–Apr. 18, 2024 vs. Jan. 27, 2025–Apr. 18, 2025.