Paving a smooth path into the cart with Store ads
How a leading yogurt brand used Deli screens for full-funnel impact.
Challenge
The brand wanted to accelerate momentum behind Chobani® High Protein Greek Yogurt product line as they expanded distribution nationwide.
Goals
The brand aimed to boost awareness, increase store unit velocity and drive incremental sales.
Strategy
Chobani used impactful Deli screens ad placement to help reach the right customers through a campaign timed to their national rollout plan, delivering category-specific messaging.
Tactics
Expanded visibility
Ads served across 1,000 stores at a high frequency.
Experiences
Sampled products in select stores through In-store Demos and Events to help boost awareness and encourage trial.
Wins
Lift in aided awareness*
Aided ad recall**
Incremental store sales
Store sales lift
Source: Walmart first-party data, Oct. 11 – 31, 2025. Deli screens ads only. Difference in percentage points between surveyed Walmart customers exposed to Chobani and a control group. *Percentage of Walmart customers exposed and surveyed. **Among the 18-34 age group surveyed, compared to 23% overall.
Key takeaways
Be where your customers are
Deli screens offer advertisers a unique opportunity to help increase brand awareness and ad recall in high-traffic areas of the store.
Encourage basket building
Featuring department-relevant items helps enhance the customer’s shopping experience.
Move incremental units
Store incrementality measurement can be used to track a campaign’s impact on incremental sales.
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