Sponsored Search Reporting Helps Boost In-Store Sales

In 2024, RTIC Outdoors, a Walmart Marketplace brand owner, launched their outdoor gear and coolers in Walmart stores.

Since Walmart customers often research products online before purchasing, the brand wanted to use Sponsored Products to help create awareness of their products and boost store sales.

The brand and their Tech and Agency Partners regularly reviewed our Sponsored Search in-store attribution metrics.

The reporting helped unlock insights that led to more optimizations that ultimately helped boost in-store sales and gain new-to-brand buyers.

Sources: Walmart first-party data, Jan.-Aug. 2024.

These materials are provided pursuant to the parties' confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart’s express consent. Past results do not guarantee future performance.