Raise the roost: optimized ad spend lays the foundation for growth

Pilgrim’s Pride, a leading global food brand, faced the dual challenge of tough market conditions and underperforming campaigns.

Many of these campaigns ended early when budgets ran out. To turn things around, the brand needed a more efficient, result-driven approach that helps make the most of their digital media investments. 

They set out to boost impressions, increase ROAS, and reduce cost per click.

Pilgrim’s Pride worked with CommerceIQ, a Premium Tech Partner in the Walmart Connect Partner Network, to launch a full-funnel Sponsored Search campaign to reach shoppers across the entire shopper journey.

Using their propriety tool, Ally Goal Optimizer, an AI-powered ad management system that integrates bidding, budgeting, and campaign optimization, CommerceIQ built a customized strategy to help the brand reach its goals.

Using Walmart Connect’s Sponsored Search products, CommerceIQ executed a full-funnel campaign strategy that focused on driving incrementality and new-to-brand conversions.

This approach helped produce topline sales and engage with customers throughout their shopping journey. 

• Sponsored Products helped capture high-intent shoppers directly at the point of purchase, ensuring Pilgrim’s Pride remained visible during key buying moments.

• Sponsored Brands helped expand visibility across category-level searches, increasing share of voice and strengthening brand recognition.

• Sponsored Videos helped differentiate Pilgrim’s Pride from competitors, built awareness, and encouraged product exploration.

CommerceIQ used their Ally Goal Optimizer tool, which applies advanced machine learning to predict optimal bids, maximize campaign efficiency, monitor real-time performance, and adjust budgets dynamically. Their technology also enabled automatic addition of top-performing keywords and smart bidding strategies to boost visibility during peak shopping periods.

Together, Walmart Connect’s full-funnel solutions and CommerceIQ’s tools and technology helped deliver measurable growth for Pilgrim’s Pride.

CommerceIQ used Walmart Connect’s cap out reports and out-of-budget features to identify campaigns at risk of pausing from budget limits and receive recommendations to keep them running. This tactic helped ensure that Pilgrim’s Pride’s campaigns could sustain exposure and optimize budget utilization.

CommerceIQ’s Ally Goal Optimizer was used to optimize real-time bids and budgets. It analyzed more than 1,000 keywords and automatically adjusted campaigns to match weekly and daily shopper demand patterns. 

Source: CommerceIQ data. Dec. 12, 2024–Jan. 5, 2025 vs. Dec. 12, 2023–Jan. 5, 2024