Baby Care Sales Get a Growth Spurt with Partner Support
Refined targeting helped this Walmart supplier maximize advertising impact during key seasonal moments.
Challenge
Hello Bello, a premium baby care product brand, wanted to see if adding new efficiencies to its existing Sponsored Search campaigns could help improve sales at Walmart, particularly during peak seasonal moments like Walmart Baby Days.
Solution
Hello Bello partnered with Teikametrics, a Walmart Connect Partner Network Tech Partner, to optimize their ad performance.
Strategy
Hello Bello leveraged AI-driven campaign technology from Teikametrics to help boost performance across its Sponsored Products and Sponsored Brands campaigns, delivering strong results.
The tactics
Targeted ad types
Sponsored Products promoted all Hello Bello products with automated and manual bidding, while Sponsored Brands focused on high-priority items, such as diapers.
Optimized bidding
Tiered bidding (broad > phrase > exact) prioritized high-performing terms with aggressive bids. Manual campaigns shifted from branded to generic keywords to drive category traffic.
Placement targeting
Low-performing placements were excluded. Single Image Group placements and app-focused bids received aggressive bid multipliers to maximize ROAS and boost conversions.
Big Wins
Source: Walmart first-party data, YOY Walmart Baby Days comparison, February 2023 vs. February 2024.
Key takeaways
Campaign structure matters
Organize campaigns by category for better control and optimization.
Focus on high-performing channels
Prioritize placements with proven effectiveness.
Balance branded and generic terms
Attract new customers while maintaining brand awareness.
Employ data-driven bidding
Use tiered bidding on top keywords to drive conversions.
Ready to get started?
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