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With Walmart’s first-party data showing that customers prioritize shopping for essentials during high-traffic events, Teikametrics, a Walmart Connect Partner Network Premium+ Tech Partner, saw the opportunity to help their Walmart Marketplace Home and Hardlines clients boost their campaign performance and stay ahead of competitors. 

Leveraging their proprietary tools and technology, Teikametrics created a full-funnel strategy to keep their clients’ Sponsored Search campaigns funded and optimized throughout the high-traffic summer event.

To help maximize visibility and drive conversion for their clients, Teikametrics launched a full-funnel campaign using Sponsored Products, Sponsored Brands and Sponsored Videos ads to reach Walmart customers at every stage of their shopping journey. 

The tactics

Teikametrics used their proprietary marketing intelligence tools and Walmart’s first-party data to conduct a historical performance review, which helped build a full-funnel, insights-driven strategy and plan for their Walmart Marketplace Home and Hardlines clients prior to the event.  

Teikametrics identified top-performing categories, items and keywords, using their marketing tools and Walmart’s first-party data. Prior to the high traffic event, they adjusted bids, advertising cost of sales targets and budgets accordingly using their proprietary tools.   

Teikametrics used their tools to help increase daily budgets and minimum bids on high-priority ad groups, especially when deals launched. As they closely monitored Out-of-Budget reports and pacing, they avoided budget capping across multiple campaigns by extending daily spend tracking until early in the morning.   

They did real-time data checks of performance metrics and Walmart Marketplace data to optimize live campaigns daily. For key categories and promotional items, they used product ranking metrics, dynamic bidding and an aggressive bid-multiplier setup to track and retain top ad placements, helping maintain a high share of voice. 

Source: Walmart first party data, February 2025. Reflecting July 8 – 11, 2024 vs. July 10 – 13, 2023.