Dynamic bidding: the perfect fit for fashion brand
Dynamic bidding helped increase conversion rates and ad-attributed sales.
Campaign Date
Sep 10 – Sep 30, 2024
Goals
Boost conversion and sales
Partners
KINESSO
Pacvue
Opportunity
A fashion advertiser wanted to test if certain optimizations could improve the performance of its already running automatic Sponsored Search campaign, and in turn, increase product sales at Walmart.
Solution
The advertiser worked with Walmart Connect Partner Network Agency Partner KINESSO and Tech Partner Pacvue to try dynamic bidding on an automatic Sponsored Products campaign.
Pacvue helped the advertiser test the optimized bidding strategy for 21 days, tracking key category and brand metrics. The test proved so successful in driving higher conversion rates and boosting ad-attributed sales that the fashion advertiser incorporated this approach across other Walmart Connect campaigns.
Big Wins
20
%
Increase in ad-attributed sales
12
%
Increase in orders
5
%
Increase in conversion rate
Source: Walmart first-party data, Sep. 10-Sep. 30, 2024 vs. Aug. 20-Sep. 9, 2024.
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