With Deutsch Family Wine & Spirits, Finely Balanced Offsite Ads Pair Well with Walmart Data and Partner Support
Walmart DSP
Brand
Deutsch Family Wine & Spirits
Campaign Date
Dec 1, 2023 – Oct 21, 2025
Goals
Build brand awareness
Acquire new customers
Challenge
Deutsch Family Wine & Spirits wanted to continue driving interest in its popular wine brand, Josh Cellars. The company looked to increase awareness that had been steadily growing since 2018, while also staying top of mind with Walmart customers.
Solution
Deutsch Family Wine & Spirits worked with AdTheorent, an Agency Partner of theirs, to launch an offsite campaign on the Walmart DSP (powered by the Trade Desk) that would target both new customers and those familiar with the Josh Cellars brand, using Walmart’s rich first-party data.
Big Wins
30.7
M
Impressions
17.76
$
Total ROAS
32.5
%
Total new buyers
19.23
$
Cost per acquisition
Sources: Walmart and The Trade Desk first-party data, Jan. 29-Aug. 14, 2023.
PROPRIETARY & CONFIDENTIAL
Seasonal data has not been factored into these results due to the given range of data. Results may vary over a different period of time. Past results do not guarantee future performance.
Ready to get started?
Join Walmart Connect and put our partners, expertise and data to work for you.
You might be interested in
