Data-Powered Choices That Unlocked Strong Returns
How a Tech Partner and Sponsored Products helped get big campaign results.
Challenge
After successful 2024 campaigns, Best Choice Products — a Walmart Marketplace brand owner of home furniture, toys, outdoor and seasonal products — sought to enhance their digital presence and reach more Walmart customers at scale.
Solution
The brand partnered with Quartile, a Walmart Connect Partner Network Premium Tech Partner, to scale and strengthen their presence across Walmart’s digital properties.
Strategy
Looking to efficiently scale their advertising efforts across diverse categories, Best Choice Products engaged Quartile for their automation tools and AI-driven technology and Managed Serve offering to help maximize the impact of their Walmart ads.
With Best Choice Products’ diverse inventory, Quartile created a data-driven strategy, using granular performance insights to help optimize each product category effectively—such as seasonality, pricing sensitivity and competition.
They helped optimize the brand’s Sponsored Products campaigns in real time by automatically adjusting bids, reallocating budgets and fine-tuning placements across Walmart’s site and app. This automation helped ensure that the brand’s Sponsored Product ads were aligned with market dynamics and user behavior, maximizing visibility and performance without requiring constant manual intervention.
Quartile also analyzed conversion and engagement data to deliver tailored targeting strategies based on where customers were most likely to convert — across desktop, mobile and app.
Big Wins
Source: Walmart first-party data, Jan. 2024–Jan. 2025 vs. Jan. 2023–Jan. 2024. 2Walmart first-party data, Jan. 2024–Jan. 2025.
Key takeaways
Sponsored Products
Use Sponsored Products to help boost visibility, drive traffic, increase sales and connect with Walmart customers through smart targeting and ad placements.
Scaling Strategy
Work with a Tech Partner from the Walmart Connect Partner Network to help scale your Walmart advertising strategy.
AI tools
When partnering with Quartile, you can leverage their AI automation and technology tools to help optimize budgets and conversion for better campaign results.
Ready to get started?
Join Walmart Connect and put our partners, expertise and data to work for you.
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