Strong Brand Visibility and Conversion Can Spark Omnichannel Growth

We set an upper funnel strategy to help clear the path for growth.

Brand

Dreame Tech

Campaign Date

Nov 14, 2024 – Jan 31, 2025

Goals

Build brand awareness

Acquire new customers

Challenge

As a new advertiser in a competitive category, Dreame Tech needed a way to quickly gain visibility, educate customers and earn trust online — all while laying the groundwork for their future omnichannel expansion into Walmart stores.

Solution

The brand launched a mix of high-impact, upper funnel formats, such as Sponsored Brands and Sponsored Videos, to tell their story and generate measurable results — helping build momentum to support their expansion into our stores.

Strategy

Dreame Tech ensured a strong retail readiness with over 90% offer listing quality, promotional offers, and Pro Seller status to support conversion.

The tactics

A baseline of always-on Sponsored Brands campaigns helped build awareness over time. Sponsored Videos’ high-quality creative helped differentiate their products from other vacuum brands.

They used top category keywords to target high-intent customers and increased bids in Search In-grid placements, achieving 70% of sales.

To take advantage of peak seasonal traffic, the seller activated ahead of Black Friday.

The online success helped Dreame Tech expand their vacuum business into Walmart stores.

Big Wins

91 % New-to-brand buyers

5.9 M Impressions

47 % Ad-attributed sales

Source: Walmart first-party data, Nov. 14, 2024–Jan. 31, 2025. Past results do not guarantee future performance and are across various ad tactics, including Sponsored Brands and Sponsored Videos. New-to-brand buyer is an ad-exposed customer who purchases a brand's product from Walmart site or app after not purchasing from the brand the previous 12 months.

Key takeaways

Using Sponsored Videos for Product Education

First-time advertisers can use Sponsored Videos to introduce the "why buy" and the "what it is" to help educate customers quickly on what sets their products apart.

Boosting Brand Discovery with Sponsored Brands

Sponsored Brands can help accelerate brand discovery and conversion among similar options by sending brands and products to the top of search results.