A Visionary Shift: Celsius Warms Up to Smarter CTV Performance at Walmart

Celsius leveraged Walmart first-party data within VIZIO’s CTV inventory to connect with Walmart customers.

Brand

Celsius

Campaign Date

Jul 1 – Aug 13, 2025

Goals

Build brand awareness

Opportunity

Celsius sought to build awareness of its functional beverages among Walmart customers. As a disrupter in the energy drink category, the goal was to expand reach, cultivate long-term loyalty and test CTV with Walmart Connect for the first time.

Solution

Celsius leveraged Walmart first-party data within VIZIO’s CTV inventory to connect with Walmart customers shopping the energy drink category.

Strategy and tactics

Using iSpot incremental reach to validate unduplicated CTV exposure alongside Walmart closed-loop measurement, the campaign helped advertisers gain visibility into both reach and sales impact. This positioned Celsius to boost awareness while driving sales at Walmart.

Big Wins

85 %

Campaign delivery was incremental and unduplicated with brand’s linear TV campaign¹

2.5 M

Unique household reach²

3 X

Campaign frequency per household²

Sources:
1. iSpot incremental reach study, August 2025. iSpot is an independent third party and not affiliated with Walmart Connect. No endorsement of third-party data source.
2. Walmart first-party data, July 1-Aug. 31, 2025. Past results do not guarantee future performance.