Wellness Gets a Healthy Ad Boost with Pacvue and Olly

Olly wanted to maintain its customer base and share of voice. The advertiser was interested in advertising strategies that could help increase awareness and sales with customers looking for other vitamin products across the Walmart site and app.

Working with Pacvue, a Technology Provider in the Walmart Connect Partner Network, Olly tested brand term targeting in its Sponsored Search campaigns.

Various brand defense and offense tactics were used across Sponsored Products, Sponsored Brands and Sponsored Videos to help ensure high-intent customers were served best-selling products at or near the point of purchase.

This approach helped introduce Olly products to new customers and increase new-to-brand purchases.

The tactics

Bid on Olly branded terms with the intent to upsell larger pack sizes and build awareness around new products

Bid higher on competitive branded terms to help boost new-to-brand sales

Source: Walmart first-party data, April 2024 vs. March 2024.

These materials are provided pursuant to the parties' confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart's express consent. Past results do not guarantee future performance. Past results do not guarantee future performance.