Maytronics Is Making a Splash with Dynamic Bidding

Maytronics-Dolphin, a Walmart Marketplace seller of pool and backyard supplies, wanted to save time and effort and boost conversion rates in their automatic Sponsored Products campaigns.

We recommended dynamic bidding, an optimized bidding strategy that adjusts CPC bids up or down in real time.

Because this strategy works well in campaigns with products from the same category, the seller tested it for their line of pool cleaners. After they saved time and effort, and achieved campaign results that exceeded their goals, Maytronics-Dolphin decided to use dynamic bidding in other campaigns.

Source: Walmart first-party data, Mar. 19–Apr. 21 vs. Feb. 13–Mar. 17, 2024. Past results do not guarantee future performance.

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