Laundry Detergent Brand and Pacvue Clean Up with Sponsored Videos
Laundry detergent brand wanted to reach more customers and increase sales and conversion
Challenge
A leading laundry detergent manufacturer wanted to test Sponsored Videos to help increase their brand visibility and sell off inventory of priority products.
Solution
The advertiser worked with Pacvue, a Walmart Connect Tech Partner, to launch Sponsored Videos campaigns for their top product lines. They used:
Budget manager provided strategic campaign-level budget allocations, using autopacing, to help improve spend efficiency and prevent cap-outs.
Pacvue’s advanced bidding tool to help boost video visibility and prioritize to performing keywords.
Dayparting to capitalize on peak conversion and traffic times of the day to help increase reach and ROAS.
Big Wins
Source: Walmart first-party data, time-period comparison: Jan. 2024 to Mar. 2024. Past results do not guarantee future performance.
These materials are provided pursuant to the parties’ confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart’s express consent.
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