Major insurance brand doubles sales with electronics customers
Major insurance brand doubles sales with electronics customers
Brand
Insurance brand
Campaign Date
Nov 6 – Dec 24, 2023
Goals
Boost conversion and sales
Partners
Haworth Media
Challenge
A major insurance provider wanted to increase sales of its extended warranty services during the holidays by targeting consumers making larger tech buys.
Solution
With the help of Haworth Media, the advertiser ran a mix of Walmart Offsite Display and premium CTV inventory via Walmart DSP.
The campaign tapped into Walmart's robust first-party data and Closed-loop Measurement to help the advertiser target specific audiences and more accurately measure the impact of its advertising spend on sales.
Strategy
The Tactics
- Highly focused targeting by demographics and interests
- Regional demographics in the Southern U.S.
- Buyers of electronics such as laptops, tablets, smartphones, TVs, gaming consoles and wearable devices.
Continual optimization of ad content throughout the campaign
Big Wins
+67
%
ROAS compared to the prior year's campaign
2
X
Lift in sales revenue compared to the prior year's campaign
Source:
Walmart first-party data, Nov. 6-Dec 24, 2023 vs. Oct. 31-Dec. 12, 2022.
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