Finish Detergent delivers a spotless performance with Reckitt and Pacvue
With the aim of driving more sales, Reckitt expanded its ad placements on Walmart’s site to include Sponsored Brands, in addition to their always-on Sponsored Products campaigns.
Challenge
Reckitt, a multinational producer of health, hygiene and nutrition products, wanted to increase brand awareness of Finish Detergent while maximizing their media spend.
Solution
Reckitt added a Sponsored Brands campaign to their always-on Sponsored Products campaigns and partnered with Pacvue, a Walmart Connect Partner Network API, to access dayparting and make bid adjustments based on hourly performance.
Strategy
With the aim of driving more sales, Reckitt expanded its ad placements on Walmart’s site to include Sponsored Brands, in addition to their always-on Sponsored Products campaigns.
Partnering with a Walmart Connect Partner Network API like Pacvue to further optimize ad placements using dayparting — near-real time data on Walmart’s site — helped identify high-conversion opportunities based on customer trends at different times of the day. The resulting data was used to make quick bid adjustments, improve delivery and increase sales of Finish Detergent.
Big Wins
Impressions
ROAS
Sales YoY
CTR
PROPRIETARY & CONFIDENTIAL
These materials are provided pursuant to the parties’ confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart’s express consent.
Key takeaways
Sponsored Products and Sponsored Brands
Running concurrent Sponsored Products and Sponsored Brands campaigns — using Pacvue’s dayparting method to optimize bidding on an hourly basis — can help increase sales and drive higher ROAS.
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