Walmart Connect Academy

Ad Certification Program

Gain a foundational knowledge of Walmart Connect’s retail media advertising solutions and omnichannel capabilities, including onsite, offsite media and in-store opportunities.

The Sponsored Products advertising training course includes planning though optimization - including elements such as goal setting, ad placements, bids, budgets and reporting.

A foundational course on how Walmart Connect’s closed-loop measurement works - how our proprietary omnichannel intelligence can help measure your campaigns' impact.

A creative course on how to create impactful and effective advertisements on Walmart’s diverse advertising platforms and placements that includes creative best practices.

Foundational training on Walmart DSP - created in collaboration with The Trade Desk - includes media planning, how to set targeting strategies, and how to analyze reports and measurements.

Training on Walmart Onsite Display advertising  includes a platform overview, media planning, campaign building, creative assets, and reporting capabilities and optimizations.

The Sponsored Videos advertising course includes product eligibility, creating and uploading video assets, campaign creation, ad performance optimization and reporting options.

Training on Sponsored Brands advertising includes planning though optimization, product eligibility, targeting techniques, bids, budgets, images, ad groups and reporting.

Training on our Brand Shop and Shelf advertising includes how to set up and manage Brand Shop and Shelf pages with the Shop Builder platform on the Walmart Connect Ad Center.