Heating Up Rice Sales with Golden Star​

In 2023, Golden Star Trading wanted to increase its business at Walmart by 30%.

The jasmine rice brand decided to launch a Sponsored Search campaign promoting various sizes of its rice products.

Over the first few months, the campaign leaned on Sponsored Products automatic ads. In November, once momentum had built up around core products, the company added Sponsored Products manual and Sponsored Brands ads to highlight a new Ready-to-Heat product.

Golden Star worked with an Agency Partner in the Walmart Connect Partner Network to launch the campaign and help maintain a competitive edge by continuously optimizing ads via API.

The tactics

Optimized bids regularly

To ensure items were set to the suggested bid levels

Added incremental fund

To keep campaigns live throughout the day

Harvested keyword

From the automatic campaign when it came time to launch the manual keyword and Sponsored Brands campaigns

Ran search impression share report

To uncover the rate at which the campaigns were winning top of Search for the most important keywords

Source: Walmart first-party data, June 5, 2023- December 31, 2023 vs. June 5, 2022- December 31, 2022.

These materials are provided pursuant to the parties' confidentiality agreement and are considered Walmart confidential and proprietary information and may
not be disclosed or further distributed without walmart's express consent. Past results do not guarantee future performance.