Winning Top of Search with Delta Children & Trellis

Delta Children, a baby and children's furniture supplier, was launching a new line of cribs and wanted them to appear on the first page of search.

Delta Children worked with Trellis, a Walmart Connect Technology Partner, to launch Sponsored Brands to help their brand and items appear at the top of search results.

They focused on budgeting, campaign setup and finding new keywords and used:

Time-based bidding optimizations to capitalize on peak-hour performance.

Strategic use of out-of-budget insights and recommendations.

Mid-flight budget heavy-up to account for missed impressions and clicks.

By showcasing multiple products through Sponsored Brands , they identified top performing items for future campaigns.

Source: Walmart first-party data, Nov 2023 — February 2024. Past results do not guarantee future performance.

These materials are provided pursuant to the parties' confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart's express consent. Past results do not guarantee future performance.