Buckled in for big campaign wins with Evenflo

In 2023, Evenflo, wanted to boost awareness of its new Shyft DualRide Infant Car Seat and Stroller Combo, educate customers on the features and inspire Walmart customers to purchase.

Evenflo worked with their agency, Tinuiti, to launch a compelling Walmart Onsite Display campaign via Display Self-serve.

The campaign used various targeting tactics to help capture the attention of in-market customers while they searched for similar products.

A focus on premium quality and safety features

Evenflo wanted to direct traffic to its new car seat/stroller combination which offered several premium features including eight positions to adjust as children grow. Evenflo worked with their agency, Tinuiti, to launch a campaign via the Display Self-serve platform that would educate Walmart customers on the product’s features and benefits.

The tactic

After analyzing historical category data, Tinuiti identified targeting tactics that had previously delivered successful results for the Baby category in the past with Walmart customers. These targeting tactics helped Evenflo’s campaigns stand out with intended audiences and helped to increase exposure and consideration with new customer segments.

Source: Walmart first-party data, May 4- July 15, 2023.

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