Big screen wins on display with Hisense

In January 2023, Hisense, one of Walmart’s largest suppliers of value-priced TVs, wanted to capitalize on the annual momentum that surrounds professional football activity at the beginning of the year to drive sales.

The team spun up a Walmart Onsite Display campaign via Display Self-serve. The Big Game = Big Savings campaign would target sports enthusiasts looking to purchase TVs around major sporting events.

Hisense wanted to activate a campaign that could align with major sporting moments starting in January but did not have ad creative built out in time to launch via Managed Serve.

The tactics

Using Display Self-serve, Hisense could plan, launch and manage successful Walmart Onsite Display campaigns while still achieving results on par with their Managed Serve opportunities. Ads also drove traffic to help entice in-store sales at Walmart locations.

Hisense used keyword, contextual and behavioral targeting tactics that aligned with their Managed Serve campaigns in the past. They also used various bidding tactics with Walmart Onsite Display to help access additional ad placements.

Source: Walmart first-party data, 2023; Jan. 22-Feb. 13, 2022 vs. Jan. 22-Feb. 13, 2023.
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