Saving Time while Boosting Sales with BAZIC
BAZIC wanted to reach more customers and increase traffic
Challenge
As the back-to-school season approached, a Walmart Marketplace seller of school supplies wanted to prioritize their Walmart Sponsored Products campaigns but had minimal time and resources to do so.
Solution
To help BAZIC strategically scale their business and improve campaign performance, while reducing the time they spent on our platform, we recommended two automated tools.
Bulk operations
To add and remove items and keywords and to make cost-per-click optimizations
Item-keyword report
To gather top performing keywords to add to their campaigns.
Big Wins
Source: Walmart first -party data, Back to School, June-Aug. 2022 vs. June-Aug. 2023.
These materials are provided pursuant to the parties' confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart's express consent. Past results do not guarantee future performance. Past results do not guarantee future performance.
“Bulk operations made optimizing our ads smoother, saving our team hours of manual updates to focus on the back-to-school peak season. This feature didn’t just boost our sales figures, it solidified our brand’s reputation and visibility on Walmart.com.”
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