Putting Sponsored Products Ads​ to Work for Alfred Dunner Pants

Alfred Dunner is a Marketplace seller of women’s work pants. The seller was eager to grow their online presence across the Walmart site and app with strategic advertising through the holidays and into the following Spring.

Alfred Dunner used Sponsored Products ads to help increase visibility across the Walmart site and app, including at the top of search pages and within several clothing categories.

They also submitted additional items to Walmart's Featured Flash Deals. Paired with Sponsored Products this option helped boost overall awareness and ROAS. This also encouraged the supplier to keep Sponsored Products activated as an always-on strategy after the initial campaign concluded.

The tactics

Introduced Flash Deals to promote specific products during peak timeframes.

Added bid multipliers to highlight top products and increase relevancy in the Pants category.

Source: Walmart first-party data, Oct. 1, 2023-Apr. 30, 2024 vs. Oct. 1, 2022-Apr. 30, 2023.

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