A Natural Boost for New Year Sales with Best Naturals

Best Naturals, a Walmart Marketplace seller in the Health category, wanted to leverage the seasonal period with a "new year, new you" approach to generate more sales while positioning their brand as a choice seller of vitamins, minerals, and herbal supplements.

The Marketplace team provided holistic holiday positioning guidance that helped the brand maximize product exposure, improve relevancy during the New Year and maintain a good Listing Quality score.

New Year, New You is a One Walmart initiative that runs following the winter holidays into spring, promoting Health and Wellness products as consumers focus on improving their holistic health routines.

During this time, the site experiences exponential lifts in site traffic, click-through-rates and sales, making it important for brands to be visible in consumer consideration sets through Sponsored Products ads from Walmart Connect. By helping Best Naturals follow a similar approach, the Walmart Connect team enabled Best Naturals to exceed their goals.

The tactics

Buy Box placement

Item health monitoring

10% discount on all items

Keyword targeting: health & supplements

Source: Walmart first-party data; December 26, 2021-March 14, 2022 vs. December 26, 2022-March 14, 2023

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