Strategy and tactics

Looking to efficiently scale their advertising efforts across diverse categories, Best Choice Products engaged Quartile for their automation tools and AI-driven technology and Managed Serve offering to help maximize the impact of their Walmart ads. With Best Choice Products’ diverse inventory, Quartile created a data-driven strategy, using granular performance insights to help optimize each product 
category effectively—such as seasonality, 
pricing sensitivity and competition.

They helped optimize the brand’s Sponsored Products campaigns in real time by automatically adjusting bids, reallocating budgets and fine-tuning placements across Walmart’s site and app. This automation helped ensure that the brand’s Sponsored Product ads were aligned with market dynamics and user behavior, maximizing visibility and performance without requiring constant manual intervention.

Quartile also analyzed conversion and engagement 
data to deliver tailored targeting strategies based on 
where customers were most likely to convert — 
across desktop, mobile and app.

Campaign dates: October 10 – 25, 2024