Best Choice Products boosts sales with Walmart Connect

Opportunity

After successful 2024 campaigns, Best Choice Products — a Walmart Marketplace brand owner of home furniture, toys, outdoor and seasonal products — sought to enhance their digital presence and reach more Walmart customers at scale.

Goals

They wanted to boost conversion, increase sales and maximize ROAS.

Solution

The brand partnered with Quartile, a Walmart Connect Partner Network Premium Tech Partner, to scale and strengthen their presence across Walmart’s digital properties.

Strategy and tactics

Looking to efficiently scale their advertising efforts across diverse categories, Best Choice Products engaged Quartile for their automation tools and AI-driven technology and Managed Serve offering to help maximize the impact of their Walmart ads. With Best Choice Products’ diverse inventory, Quartile created a data-driven strategy, using granular performance insights to help optimize each product  category effectively—such as seasonality,  pricing sensitivity and competition.

They helped optimize the brand’s Sponsored Products campaigns in real time by automatically adjusting bids, reallocating budgets and fine-tuning placements across Walmart’s site and app. This automation helped ensure that the brand’s Sponsored Product ads were aligned with market dynamics and user behavior, maximizing visibility and performance without requiring constant manual intervention.

Quartile also analyzed conversion and engagement  data to deliver tailored targeting strategies based on  where customers were most likely to convert —  across desktop, mobile and app.

Campaign dates: October 10 – 25, 2024

Big wins

Best Choice Products achieved great results year over year.

+ %

ROAS

+ %

Conversion

+ %

Total attributed sales revenue

Source: Quartile data: Jan. 1–Mar. 31, 2024 vs. Jan. 1–Mar. 31, 2025.

Key takeaways

Use Sponsored Products to help boost visibility,  drive traffic, increase sales and connect with Walmart customers through smart targeting and ad placements.

Work with a Tech Partner from the Walmart Connect Partner Network to help scale your Walmart  advertising strategy.

When partnering with Quartile, you can leverage their  AI automation and technology tools to help optimize budgets and conversion for better campaign results.

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