Game-Changing Results with Target ROAS bidding
Reseller of video games wanted to measure and optimize performance and boost conversion and sales
Campaign Date
Oct 15, 2024 – Feb 15, 2025
Goals
Boost conversion and sales
Challenge
A Walmart Marketplace reseller of video games and consoles was seeking to double their return on ad spend for their Holiday 2024 Sponsored Productscampaigns.
Solution
The seller participated in an alpha test of Target ROAS bidding, our AI-powered strategy designed to calculate the optimal bids needed for an advertiser to help achieve their ROAS goals.
Strategy
To advertise their different product lines effectively, the seller used Target ROAS bidding to separate their campaigns by higher-margin and lower-margin items and set clear performance objectives.
Big Wins
The seller achieved their overall ROAS target.
Their Holiday campaign success convinced them to continue using Target ROAS bidding.
They exceeded ROAS goals while maximizing sales.
2
X
Exceeded ROAS goals
2
X
Ad-attributed sales
Source: Walmart first-party data, Sep. 10–Nov. 29, 2024.
Key takeaways
Target ROAS
Implement Target ROAS bidding in always-on Sponsored Products campaigns to help reach your desired ROAS goals all year.
Maximize performance
Strategically adjust your ROAS goals across campaigns to help maximize campaign performance.
Ready to get started?
Join Walmart Connect and put our partners, expertise and data to work for you.
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