Mattel buzzes with success
Mattel and their agency, Flywheel, used Walmart DSP to help drive sales, gain new buyers and increase ROAS of their products while being efficient with media spend.
Challenge
Mattel, a leading global toy company and owner of one othe strongest portfolios of children's and family entertainment franchises in the world, and their agency, Flywheel, sought to drive sales, gain new buyers and increase ROAS of their products while being efficient with media spend.
Solution
Implementation of five Walmart DSP offsite Display campaigns with prebuilt audiences for Mattel to reach new buyers and increase overall ROAS.
Strategy
Mattel and Flywheel ran five Walmart DSP campaigns for three of their products and implemented prebuilt audiences to drive ROAS, gain new buyers, and increase sales.
The tactics
Historical and Recent Buyers
Prebuilt audiences that use Walmart first party data to target recent purchasers.
Predictive Buyers
Prebuilt audience that uses Walmart first party data to target audiences with specific behaviors, traits, and likelihood to purchase based on past behaviors.
Big Wins
New buyers1
In-store purchasers1
Better thanMattel's ROAS benchmark1
Impressions1
Sources:
Walmart first-porty data, June 10 - September 11, 2022
PROPRIETARY & CONFIDENTIAL & NO ENDORSEMENT OF 3D PARTY DATA SOURCES
These materials are provided pursuant to the parties confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart's express consent.
Key takeaways
Mattel and Flywheel utilized Walmart Offsite Display banners on Walmart DSP to reach historic, predictive purchasers and new customers. The campaign drove significant sales, particularly in-store, which accounted for 90% of total sales.
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