See How a New Supplier Launched a Full-funnel Strategy to Amplify Results

Opportunity

Audicon Corporation was launching their brand — Ceretone — on our site, app and stores. They wanted to build a strong brand recognition in a highly competitive category.

Goals

This Walmart supplier sought to enhance new brand visibility on Walmart.com, influence in-store sales with digital ads and boost profitability through increased ROAS.

Solution

They set a full-funnel strategy using the full suite of Sponsored Search, which helped build online product visibility, encourage customers to choose their products and drive online and in-store sales.

Strategy and tactics

Audicon started with Sponsored Products ads to help drive traffic to product pages and Sponsored Brands to help secure top search placements and increase brand visibility. Then, they ran Sponsored Videos to boost awareness and customer engagement.

To help their products show more prominently in search results, they used high-impression, high-converting keywords and initially bid aggressively over the suggested cost per click to reach more customers and capture category share.

As their items gained relevance, the brand maximized their return on investment by gradually reducing cost per click and still maintaining top search placements for high-converting keywords.

As Ceretone gained online presence, Audicon’s digital campaigns began to impact in-store sales.

Campaign dates: November 1, 2024 – April 30, 2025

Big wins

In-store
attributed sales

New-to-brand  buyers

+ %

Return on ad spend

Source: Walmart first-party data, Nov. 1, 2024–Apr. 30, 2025. Past results do not guarantee future performance and are across various ad tactics, including Sponsored Products, Sponsored Brands and Sponsored Videos. New-to-brand buyer is an ad-exposed customer who purchases a brand’s product from Walmart site or app after not purchasing from the brand the previous 12 months.

Key takeaways

New brands can build momentum and win visibility early on by bidding over the suggested cost per click.

By strategically optimizing their campaigns, new brands can maximize profitability and achieve a healthier return on ad spend.

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