Advertisers count on us to prove the bottom-line impact of their investments. We also know how critical it is to have independent, third-party validation of our measurement methodologies. So, we’re thrilled to announce Walmart Connect’s first accreditation from the Media Rating Council (MRC) for our first party click and impression metrics for Sponsored Search across desktop, mobile web, and mobile in-app devices for Display, Video and Search.
With this accreditation, advertisers can be confident that measurement for Sponsored Search campaigns is designed to be valid, reliable, and effective. Accreditation also includes MRC-standard general invalid traffic detection and filtration processes for all Sponsored Search campaigns.
Our accreditation is in addition to Walmart Connect’s rich onsite partnerships with third-party measurement leaders such as DoubleVerify and Integral Ad Science.
As Walmart Connect continues to unlock new ways for advertisers to connect with customers and spark sales, we’re also expanding our full-funnel measurement suite with industry-standard solutions – such as incremental sales measurement for Sponsored Search.
In a fragmented media landscape, we know brands have an overwhelming number of options when it comes to where they spend their ad dollars. That’s why we’re proud to not only earn this recognition from the MRC, but to give our advertisers another assurance of trust, transparency, and accountability.
Your bottom-line business results – and proving them with certainty – will always be our North Star.
George W. Ivie, the Executive Director and CEO of MRC, said, “We congratulate Walmart Connect for achieving the important milestone of MRC accreditation for display, video and search click and impression metrics in desktop, mobile web and in-app environments for Sponsored Search campaigns. This demonstrates commitment to ensuring its advertisers feel confident that Walmart Connect metrics comply with industry-accepted standards for quality measurement.”
