Expanding access to our measurement solutions

Tapping into the power of Walmart Connect

Powered by Walmart’s omnichannel sales and customer insights, we provide comprehensive measurement with a holistic view of campaign performance and a unique lens into the customer journey. With our campaign analysis, advertisers can better understand customer behavior, optimize ad spend and enhance targeting efforts, helping to drive improved results. 

Measurement partners complement our suite of first-party capabilities by integrating our various data sources, providing custom metrics and reporting views and more. They fall into several categories:

• Visualization partners offer unified dashboards and custom metrics to provide bespoke reporting and deeper insights. Partners include MerchantSpring, ClockLocked, Incremental, iDerive, Kwickmetrics, ConnectBooks, Profit Cyclops, and TapClicks.
• Data Connectors – like Adverity, Improvado, Saras Daton, and DataHawk – streamline the flow of media performance from Walmart Connect to advertisers’ data lakes or preferred visualization platforms, enabling easy interpretation and in-depth analyses.
• Brand Lift partners offer another option to measure brand awareness for Walmart onsite and offsite media campaigns through post-exposure surveys, such as Kantar, Upwave, Nielsen and Lucid.  
• Rest-of-Market partners, like NCSolutions and TransUnion, measure total market impact by tracking incremental sales, including those made outside of Walmart.
• Reach & Frequency partners empower CTV advertisers with insights and key metrics, such as audience targeting effectiveness and national cross-campaign frequency optimization. These partners include iSpot, Nielsen and Samba TV. 
• Attribution and Mobile Measurement partners, like TransUnion and Kochava, provide advertisers with a comprehensive understanding of the impact of your Walmart Connect media. This includes analyzing cross-channel conversions, website interactions and mobile engagements to deliver deeper insights to optimize campaign performance.

How to get connected with a partner

If you’re an advertiser interested in working with one of our measurement partners, or other specialists in the Walmart Connect Partner Network, explore our partner directory to learn more! Get in touch if you're a potential measurement partner to find out about integrating with us.