Author: Kara Rousseau, Head of Marketing, Walmart Connect
Walmart is announcing its latest deal event, "Rollbacks and More", which will begin Monday, October 10 at 5 a.m. ET, with deals running through Thursday, October 13. This will officially kick off the holiday shopping season with some amazing deals for customers. They will find deals on electronics, home, toys, fashion and more. Our data shows this is the perfect time for advertisers to connect with potential customers who are searching for value and quality.
Economic concerns — including inflation — have changed the spending habits for many this year. October marks the beginning of deals season for retailers going into holiday, and more than ever, customers are turning to online savings events to snag products on their wish lists for the best possible price. With a reputation for offering Every Day Low Prices all year round, customers are coming to Walmart to access deep discounts to thrive this holiday season. Seventy-three percent of Walmart customers surveyed believe they are getting the best possible deal when shopping at Walmart, in-store or online1.
Suppliers and sellers can take advantage of increased traffic on Walmart.com — especially during deal events — to reach customers when it matters most. We recently surveyed Walmart customers, and analyzed our first-party data, to learn how deal events — regardless of the retailer — influence how Walmart customers research and shop online. Use these insights to help guide your campaign planning not only through the holidays, but all deal moments.
Customers are hungry for deals and will go the extra mile to find them
Given the current inflationary conditions, we know deals and discounts are extremely important to Walmart customers — ninety percent of those surveyed said they believe sales and retail deal events are important given the current economic environment2. They’re taking more time to search for deals, too. Seventy-eight percent will search more for deals and sales and 77% percent will spend more time searching for a discount2.