Starting today, in the Walmart Connect Partner Directory, you’ll begin to see partner status indicators that recognize their expertise. 

How to find the right partner

Advertisers can explore our Partner Directory to see partner status and find the right partner to help drive growth with Walmart Connect. Right now, there are two tiers of recognition:

• Premium partner: Recognized for their broad capabilities across Walmart Connect’s advertising solutions. These partners demonstrate competence in running and managing campaigns but may specialize in certain areas. Their expertise includes campaign execution, basic optimization, and foundational adoption of Walmart Connect ad products.

• Premium+ partner: Recognized for their deep data-driven expertise and helping to maximize results across multiple advertisers. These partners excel in advanced optimization, full-funnel strategy, and long-term advertiser growth. They are also more likely to engage in strategic initiatives, testing new features, and driving incremental performance.

Benefits for advertisers

It's now easier for you to connect with partners offering product support that best meets your specific needs. When considering which partner is best suited for your business, this new recognition can help you make a more informed decision.

In this first phase, only partners that offer campaign management services and solutions are eligible. We will continue to evolve these recognition opportunities and share more about the next iteration later this year. If you have any questions, get in touch to learn more.

Disclaimer: Partners are independent third parties and not affiliated with Walmart Connect. Inclusion in the Walmart Connect Partner Network is not an endorsement from Walmart.