Last week, we announced the winners of our inaugural Walmart Connect Partner Network Awards at our Partner Connect event in New York City. The awards celebrate partners who are redefining retail media with creativity, innovation, and measurable impact.

Our winners — Dentsu Carat, NovaOne, SellCord, Skai, and Teikametrics — set a new bar for retail media excellence across the Walmart Connect ecosystem.

Each winner impressed us with their ability to turn data, innovation, and collaboration into meaningful results that sparked possibilities. Explore the standout submissions from our award-winning partners below.

Customer Journey Excellence Award

Winner: Dentsu Carat “The Big Game”

Carat turned the excitement of the Big Game into a measurable win for Kraft brands like Claussen, Velveeta, and Heinz. Through Walmart Connect’s onsite and offsite media, including homepage takeovers and social extensions on Meta and TikTok, the campaign drove new buyers and incremental sales — proving that audience-first planning and connected retail media strategies drive impact at scale.

Newcomer Breakthrough Award

Winner: Skai—“Jukebox Walmart Launch”

Skai helped Jukebox evolve from a direct-to-consumer brand into a nationwide retail success — launching in over 4,200 Walmart stores and online. By leveraging Sponsored Products, keyword harvesting, and storytelling across channels, Skai built awareness, accelerated sales velocity, and showcased how retail media technology fuels growth.

Technical Product Innovation Award

Winner: Teikametrics—“GenAI Smart Pages”

Teikametrics reimagined the digital shelf with GenAI Smart Pages — an AI-powered engine that automatically optimized listings using real-time ad and search data. Titles, bullets, and descriptions evolved in sync— boosting visibility and sales performance. The result: hours saved, performance boosted, and possibilities expanded.

Marketplace Acceleration Award

Winner: SellCord—“Tzumi Electronics”

Tzumi teamed up with SellCord to supercharge holiday sales through a smart blend of Sponsored Products, dynamic bidding, and share-of-voice insights. Their pivot to high-impact keywords ahead of Black Friday and Cyber Week shattered sales records. This campaign demonstrated how data precision and timing can amplify marketplace growth.

Better Together Award

Winner: NovaOne—“Cheez-Mergency: Reigniting Cheez-It Sales at Walmart”

NovaOne reignited Cheez-It sales by integrating national and omnichannel media, crave-worthy creative, and real-time measurement. By combining Walmart Connect solutions with Leo Burnett’s impactful storytelling, they turned a simple craving into an instant cart conversion. The result: a seamless, shoppable journey that proved the power of creative collaboration in retail media.

Here’s to What’s Next

A huge congratulations to our winners and to every partner who submitted their work. Your creativity and passion are shaping the next era of innovation at Walmart Connect. Together, we’re building the future of retail media to drive engagement and spark sales—one campaign at a time.