Announcing In-Market Targeting: A new tactic to target customers who are ready to buy now

By Joan Flanagan, Sr Product Marketing Manager


With the rollout of Walmart Connect’s new In-Market display targeting tactic, our advertisers now have access to an always-on, machine learning-based tactic designed to specifically target customers who are ready to buy — now. So, if your objective is to drive higher conversions and market share in designated categories, In-Market is for you. 


How it works

In-Market uses machine learning to identify segments of Walmart customers who are likely to make a purchase in the category in the next four weeks. It factors in customers’ browse, search and past purchase history, and pre-builds lists of customers who are ready to buy in high-frequency categories, such as soups and shampoos, as well as low-frequency categories, like laptops and gaming consoles. Pre-building of customer lists ensures that advertising campaigns can be initiated instantly. The audiences you need are ready. Ask us about how you can begin targeting pre-built audiences in Electronics, Food, Personal Care and more. 


Evolve your business.

The evolution is happening, and you can be at the forefront of it all. Join Walmart Connect and put our partners, expertise, and data to work for you.

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