By Khurrum Malik, VP of Marketing, Walmart Connect

Walmart Connect has always been about transformation — evolving from a media offering to a true growth engine for our partners — and an integral part of the Walmart ecosystem. Today, we’re proud to reveal a refreshed look and feel that reflects where we’ve been, where we’re headed, and the strength of the Walmart brand that powers us forward.

Over the past few years, Walmart Connect has grown rapidly. We’ve expanded our solutions, sharpened our strategy, and deepened our connection to advertisers. This evolution called for a brand expression that not only reflects the innovation and ambition of our business, but also reinforces our connection to Walmart — one of the most trusted and iconic brands in the world.

Aligning with the Walmart brand, inside and out

Our refreshed visual identity aligns more closely with Walmart’s enterprise-wide refresh, which celebrates both the legacy and evolution of the brand, and the spark that makes Walmart, well, Walmart.

Key updates include: 

• A new Walmart Connect wordmark. We’ve adopted a clean, modern wordmark that brings consistency across the company, while still letting our unique business shine through. 

• The Walmart spark. A symbol recognized by millions of customers every day, the spark is now part of our story too — representing inspiration, connection, and the moment everything comes together.

• A fresh color update. You’ll notice a new pop of purple in our palette — adding depth, confidence, and a touch of boldness to the way we show up.

Through it all, our tone of voice remains the same: confident, conversational, and rooted in helping brands of all sizes move at the speed of retail.

Walmart Connect is more than a digital media platform — it’s a business accelerator for advertisers of all sizes. This refreshed identity brings us even closer to the Walmart brand our customers know and love, while setting the stage for the future of retail media.

Looking ahead

This is more than a visual update — it’s a reflection of where we’re going. As Walmart Connect continues to unlock new ways for advertisers to grow and connect with customers, our new look shows what’s possible when we move with purpose and spark meaningful connections.

We’re just getting started.