Walmart Connect brings brands and the 120 million weekly customers who visit Walmart online1 together. According to our data, 81% of Walmart customers we surveyed prefer to explore Walmart online for shopping ideas and inspiration.2 Our platform offers solutions for brands to reach Walmart customers wherever they are in the shopping journey. With Walmart Connect’s newest self-serve solutions now available to all Walmart suppliers and Marketplace brand owners, Brand Shop and Shelf, a virtual storefront on Walmart’s site and app, suppliers and sellers can own their brand story, manage their product portfolios, and provide a curated shopping experience for shoppers. Brand Shop and Shelf pages are versatile and can help introduce new brands to shoppers, increase brand visibility, and maintain brand loyalty. This makes them beneficial both for brands looking to grow and those aiming to reinforce their established brand presence with their loyal shoppers.