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Walmart Connect Partner Network Awards
Walmart Connect Partner Network Awards celebrate partners who have brought creativity, innovation, and excellence to their advertising clients. Awards recognize partners who are driving exceptional results for their clients with Walmart Connect. To participate, partners will complete an entry form detailing how their company drove advertising success.
The judging process examines every aspect of a campaign, from concept to execution to results. Entrant submissions are pre-screened and anonymized before the judging panel reviews. The judging panel is made up of industry experts from the Walmart Connect leadership team. Our panel will look for entries that are detailed, innovative, inspiring, impactful, and effective.
As a recognized Walmart Connect Network Partner, this is your opportunity to be celebrated for your success at driving results for your clients – while gaining valuable industry recognition.
*Award details (including form and amount) determined at Walmart Connect’s sole discretion.
The Walmart Connect Partner Network Awards are open to any partner working with Walmart Connect that has executed campaigns or implemented solutions within the past 12 months, since July 31, 2024.
Entrants must be partners that are actively advertising with Walmart Connect at the time of submission. Submissions must showcase measurable impact, aligning with the award categories.
Walmart Inc., its affiliates, and employees directly involved in the Awards selection process are not eligible to participate.
Be sure to review the Walmart Connect Partner Network Awards Terms & Conditions for complete details.
Award categories
Customer Journey Excellence
Objective: Recognizes the most effective campaigns leveraging Walmart Connect’s advertising ecosystem across multiple channels, including onsite, offsite, and in-store.
- Strategic activation of upper, mid, and lower funnel tactics.
- Effective use of Walmart’s omnichannel capabilities to drive measurable impact.
- Demonstration of incrementality and revenue growth tied to omnichannel success.
- At least a portion of the campaign must have run during the 12 months prior to the submission deadline. (For the 2025 Walmart Connect Partner Network Awards, this means campaigns that ran since July 31, 2024.)
- Must demonstrate activation across multiple touchpoints, including onsite, offsite, and in-store.
- Submission must include specific data points on upper, mid, and lower funnel tactics used.
- Must provide measurable impact metrics (e.g., increase in sales, engagement, ROAS, foot traffic).
Newcomer Breakthrough
Objective: Recognizes the innovative use of our product capabilities by a new Walmart Connect advertiser (e.g., endemic or non-endemic) and/or new partner who has built impactful campaign(s) to accelerate success.
- Demonstrated success in introducing new brands to Walmart Connect.
- Measurable growth in sales, ROAS, or customer acquisition for new brands.
- Demonstration of incrementality and revenue growth tied to omnichannel success.
- Strategic use of Walmart’s ad solutions to drive business acceleration.
- Innovative use of Walmart Connect’s product capabilities to create impactful campaigns
- A new advertiser and new partner are defined by whomever has been onboarded in the last 12 months, since July 31, 2024. This award category recognizes new advertisers and new partners.
- Campaign must have run within the past 12 months, since July 31, 2024.
- Campaign must involve a new brand to Walmart Connect.
- Must provide before-and-after data showing brand growth since joining Walmart Connect.
- Must demonstrate innovative use of Walmart Connect’s ad products to drive brand visibility, sales, or awareness.
- Must showcase measurable business impact (e.g., new customer acquisition, ROAS, incremental revenue).
- Bonus consideration for submissions highlighting strategic cross-functional execution (e.g., Partners working with Walmart Connect teams to enable the new brand).
Technical Product Innovation
Objective: Recognizes partners who have developed or integrated innovative solutions that enhance advertiser success on Walmart Connect.
- Introduction of new technology, tools, or features, that were GA launches within the past 12 months (since July 31, 2024) that drive measurable business impact.
- Clear differentiation from competitors in technology solutions for Walmart Connect.
- Demonstrated success in improving efficiency, measurement, or campaign automation.
- Campaign must have run within the past 12 months, since July 31, 2024.
- Must be a new or enhanced tech product, tool, or feature integrated into Walmart Connect’s ecosystem.
- Must demonstrate clear differentiation from existing solutions.
- Must showcase demonstrated success in improving efficiency, measurement, and/or campaign automation.
- Submission must include a case study and/or launch announcement and/or supporting data on how the innovation improved campaign performance, cost savings, or workflow efficiency.
Marketplace Acceleration
Objective: Recognizes partners who have helped 3P sellers/advertisers find success with Walmart Connect’s advertising solutions
- Significant growth in GMV, sales velocity, and ROAS for 3P advertisers.
- Proven success in scaling Walmart Marketplace sellers through advertising.
- Effective use of retail media to improve visibility and performance for 3P brands.
- Demonstrated ability to connect 3P sellers with the right media solutions.
- Campaign must have run within the past 12 months, since July 31, 2024.
- Campaign must have focused on 3P sellers or advertisers using Walmart Connect solutions.
- Must provide evidence of success in driving sales, visibility, or ROAS for 3P brands.
- Must demonstrate effective use of retail media tools (e.g., Onsite Display, Sponsored Videos, Sponsored Products, Brand Shelves).
- Must include performance benchmarks before and after campaign activation.
- Bonus consideration for cross-functional collaboration between partners, agencies and/or technology providers, and Walmart Connect teams to support 3P sellers.
Better Together
Objective: Recognizes collaborative success between partners delivering advertiser impact.
- Strong collaboration between agencies and technology partners, and/or media partners in delivering advertiser success.
- Measurable impact on campaign performance, efficiency, and innovation.
- Demonstrated ability to integrate tech, data, and media solutions to drive results.
- A compelling case study showcasing the value of partnership-driven execution.
- Campaign must have run within the past 12 months, since July 31, 2024.
- Submission must involve collaboration between two or more partners (e.g., an agency and technology provider).
- Must demonstrate joint contributions that led to measurable advertiser success.
- Must provide tangible impact data (e.g., uplift in campaign performance, efficiency improvements, incremental revenue growth).
- Must outline how partners worked together, detailing shared strategies, resources, or technologies.
- Bonus consideration for multi-stakeholder partnerships that delivered unique business solutions.
Please click the button below to download and complete the form.
- Review the official Walmart Connect Partner Network Awards Terms and Conditions for an in-depth understanding of the program.
- Multiple entries: Partners may submit unique entries in multiple categories but may only submit one entry per category.
- How to Create a Great Nomination Entry
- Originality: The campaign demonstrates a novel approach to advertising on the Walmart Connect platform, going beyond typical strategies. This could involve new creative formats, including video or creator content, and target audiences and personas.
- Data-driven optimization and results demonstrating measurable success and growth.
- Creativity and impact: The campaign is memorable, engaging, and effectively communicates the brand's message.
- Submitting creative assets, testimonials, and other relevant materials.
- Originality: The campaign demonstrates a novel approach to advertising on the Walmart Connect platform, going beyond typical strategies. This could involve new creative formats, including video or creator content, and target audiences and personas.
- Judging Criteria
- Evaluation for the Walmart Connect Partner Network Awards will be based on entering companies’ performance metrics for product best practices for each category.
- Evaluation: Blinded submissions reviewed based on impact, innovation, collaboration and commitment metrics.
- Entry Finalists and Winner selection: Internal Walmart Connect committee evaluates and shortlists nominees. In-depth evaluation of shortlisted entries, using the judging criteria, by our judges to choose winners and finalists.
- Evaluation for the Walmart Connect Partner Network Awards will be based on entering companies’ performance metrics for product best practices for each category.
Still have questions? Please send an email to partnernetworkawards@wal-mart.com.