The Bluebird Group
Advertiser: T.Marzetti - Sister Schubert's
The Bluebird Group partnered with T. Marzetti to run an omnichannel media strategy for their seasonal frozen bread products. The team rolled out Sponsored Search, Onsite Display, and — for the first time — Offsite media via Walmart DSP and CTV — reaching both loyal and new customers and retargeting Thanksgiving customers.

Publicis LeOne
Advertiser: Haleon
Family caregivers are powerful shoppers and are often overlooked. Publicis LeOne and Haleon worked with Walmart Connect to build a seamless destination for caregiver essentials that could drive purchase, loyalty, and genuine emotional connection. Publicis LeOne led strategy and execution on self-serve Walmart DSP, Meta, UGC and SiriusXM audio — driving purchase and loyalty.

Dentsu — Carat
Advertiser: Global Food Manufacturing Company
Carat set out to turn Big Game buzz into measurable lift in partnership with a global food manufacturing company running on Walmart Connect. The team used Scintilla to identify new high-performing audiences, scaled offsite social (Meta + TikTok), and leaned into retargeting capabilities across Offsite, Homepage, custom brand pages, Sponsored Products, OLV, and social.

A2 Influence
Advertiser: Blue Buffalo, Meow Mix, Nutrish, Purina ONE, Pedigree Complete
A2 Influence launched an influencer-led campaign featuring a curated mix of pet products. Influencers delivered snackable videos and lifestyle images designed for omni-channel use. To reinforce Walmart as the go-to destination for pet essentials, all creator content highlighted product availability at Walmart, driving organic awareness among a highly relevant audience.

Grain Group
Advertiser: Free Rein Coffee Company
Free Rein Coffee entered mass retail for the first time with Walmart. Their mission was clear: Grow brand awareness and drive shelf velocity, in-store and online. Guided by category insights, keyword forecasts, and first-party audiences sizing, they signaled their arrival with Walmart Radio, TV Wall ads and a splashy event. They kept momentum with Offsite CTV via Walmart DSP, Onsite and Offsite Display and social, and closed the loop with Sponsored Search.

Skai
Advertiser: Jukebox
Jukebox’s launch at Walmart marked a major milestone for the natural Personal Care brand, appearing on shelves in Walmart stores and online. They kicked off with Sponsored Products, leveled up with Skai-powered keyword harvesting and Sponsored Brands to scale discovery, and turned heads in-aisle with premium displays and creator buzz.

Anarix
Advertiser: N/A
Meet Jiva — an AI-powered campaign management product built for Walmart advertisers launched on the Anarix platform. Jiva analyzes Walmart ad performance and shrinks hours of analysis into seconds, reads your catalog and ad stack, and explains exactly why performance moved — and what to do next.

CommerceIQ
Advertiser: Pilgrim’s Pride
Pilgrim’s Pride was seeking to drive maximum conversions and incremental sales. Executed by CommerceIQ,  they paired unified retail media with digital-shelf data utilizing Sponsored Search, iROAS curves, machine learning models to predict campaign spend and intra-day bidding to maximize growth.

Teikametrics
Advertiser: N/A
GenAI Smart Pages by Teikametrics turned Walmart listings into self-tuning growth engines. It was the first — and only— solution that fed real-time Sponsored Products data straight into content, automatically rewriting titles, bullets, and descriptions so performance improves on autopilot.

Intentwise
Advertiser: Lavazza
Lavazza, an iconic coffee brand from Italy, has been accelerating its growth in the U.S. After landing shelf space at Walmart, the brand partnered with Intentwise  and  launched a full-funnel plan: Sponsored Products to spark discovery and convert, and keyword harvesting combined with Target ROAS bidding automation timed to coincide with an October live event.

SellCord
Advertiser: Tzumi Electronics LLC (3P)
Tzumi Electronics didn’t just show up — they lit up Walmart Marketplace. A leading Walmart supplier with 50+ in-store items across 10+ categories, Tzumi partnered with SellCord to launch its extended assortment online with a clear mission: Accelerate profitable GMV and shatter its holiday record. They used Sponsored Products, Sponsored Videos, Dynamic bidding, dayparting, and maximized share of voice to secure top placements.

Teikametrics
Advertiser: Curist (Little Pharma)
Teikametrics and Curist (Little Pharma) grew sales and efficiency with an upper funnel and retargeting strategy that leveraged Sponsored Products, Sponsored Brands and Sponsored Videos and created a Brand Shop seasonally timed for allergy. They had greater focus on launching new upper funnel tactics to create awareness and drive higher sales.

Blue Chip
Advertiser: Bob's Red Mill
Other partners: The Trade Desk
Bob’s Red Mill launched a shopper-first marketing campaign at Walmart Connect designed to drive premium flour category growth and attract new seasonal buyers. This campaign brought a culturally resonant holiday baking message to the heart of the Walmart holiday aisle using connected touchpoints across our ecosystem, spanning Sponsored Products, Sponsored Videos, Display, retargeting and Walmart Cash.

NovaOne
Advertiser:  Kellanova
Other partners: PIQ, Starcom, Leo Burnett, MOAT,  DoubleVerify
When cravings strike, Cheez-It launched a “Cheez-Mergency” at Walmart — rescuing snackers from flavor boredom in the very moment of impulse. Powered by Walmart’s first-party data to reach lapsed buyers and snack intenders across CTV/OLV, Takeovers, Display, and Sponsored Search — turning cravings into carts.

Mars United Commerce
Advertiser: Campbell Foodservice Company
Other partners: Spark
In year five of the Campbell’s Joy Night In holiday program, they were challenged with addressing the evolution of key holiday moments and cultural behaviors among Walmart customers. The team leaned into how Walmart customers really celebrate the holidays — more together, more “nights in,” and more food at the center. They expanded the Lifetime partnership and upgraded the experience with a Gold Brand Page packed with influencer videos and shoppable recipes, and omni media across Pinterest, YouTube, TikTok and Walmart.