Game-changing results with Target ROAS bidding

Opportunity

A Walmart Marketplace reseller of video games and consoles was seeking to double their return on ad spend for their Holiday 2024 Sponsored Products campaigns.

Solution

The seller participated in an alpha test of Target ROAS bidding, our AI-powered strategy designed to calculate the optimal bids needed for an advertiser to help achieve their ROAS goals.

Strategy

To advertise their different product lines effectively, the seller used Target ROAS bidding to separate their campaigns by higher-margin and lower-margin items and set clear performance objectives.

Alpha dates: Oct. 15, 2024 – Feb. 15, 2025

Big Wins

The seller achieved their overall ROAS target. Their Holiday campaign success convinced them to continue using Target ROAS bidding.

They exceeded ROAS goals while maximizing sales.

Exceeded ROAS goal

Ad-attributed sales

Source: Walmart first-party data, Sep. 10–Nov. 29, 2024.

Key takeaways

Implement Target ROAS bidding in always-on Sponsored Products campaigns to help reach your desired ROAS goals all year.

Strategically adjust your ROAS goals across campaigns to help maximize campaign performance.

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